Are you a 30-something year old who grew up in the 1980's?
Can you remember the absolute glee of returning from gym class to find that coveted scratch and sniff sticker placed on your handwriting test or math homework? You wonder “What scent did I get this time?. Popcorn? Strawberry? Eww, the dreaded skunk?” You can’t wait to see! If you still own some of those stickers and you smell them, does your mind travel back to that happy time?
Whatever happened to scratch and sniff stickers, anyway?
3M Corporation invented the use of micro-encapsulated fragrances for use with stickers in the late 1970's. Scratch and sniff stickers became highly marketable in the early 1980's. Several companies led the sales including Creative Teaching Press (CTP), Trend Enterprises, and Mello Smello. Initially, stickers were sold by educational supply companies through catalogs. Teachers bought the stickers to use as rewards for their students on homework and tests. Students began collecting the stickers, and stickers were made available to the general public. “Scratch and sniff” stickers became a household word, and anyone who grew up in the 1980's can recall their tremendous popularity.
Although sticker manufacturers continue to produce scratch and sniff stickers today, some of the companies changed the way they manufacture the stickers. In 1983, some companies decided to start producing the stickers on glossy paper, as opposed to the previously used matte paper. The glossy paper does not seem to allow the micro-encapsulated fragrance to adhere nearly as well to the sticker as the matte paper did. Now, twenty to twenty-five years later, the majority of the matte scratch and sniff stickers still retain their scents, whereas the majority of the glossy stickers do not.
Needless to say, the popularity of the stickers waned in the mid 1980's.
So why create a new line of stickers?
There is so much stress in our everyday lives. What is one adaptive way of coping with stress? Immersion in healthy behaviors, such as sports, hobbies, etc. Sticker collecting is one such hobby. Why do people collect stickers? Because it makes them happy! Stickers are meant to be colorful and fun-- there are no sad pictures on stickers.
Children receive stickers all the time from teachers, dentists, etc. As an adult, when was the last time you got a sticker? Was it when you got your oil changed, to remind you to return in 3,000 miles? Or was it when you received an “I voted!” sticker during the election? You deserve a sticker more often than that! And not just any sticker, a scratch and sniff sticker. Why not treat yourself to a pack of Smell Stickers!
Can $2.49 buy complete happiness in life for you or your children? Of course not. But Smell Stickers may be able provide a one second escape from the stress of our everyday lives. Smell Stickers put a smile on everyone’s face!Final thought
The ultimate goal of Allie, Inc. was to bring the stickers back into the marketplace for anyone who’s wished the stickers would come back, for anyone who did not even realize how much they missed them, and for those people who have yet to discover the magic of scratch and sniff stickers.